We talk a lot about vision when we talk collaboration, as a shared, compelling vision is perhaps THE critical success factor for any collaboration. However it can be quite tricky to establish a shared sense of purpose, especially when dealing with virtual groups that cross cultural boundaries.

This video reminds us not to forget the power of multi-media in the task of communicating a clear and compelling vision that translates across culture and space to unify a movement. I mean really, aren’t you just dying to be part of 350 after watching this video?