“For the entire of human history the crowd was dependent on physical proximity. Suddenly with the internet we can create the virtual crowd. This is new. Communities are able to form simply out of a shared intent, interest, passion. Crowd-sourcing is when we take a task that was once performed by employees, and outsources it in the form of an open call to a large undefined group of people using the internet. People can come together and self-organise in productive units. What once took managers and heirachy can now be done in the context of the community.”
